1st April 2018 @ 9.42am is Peak Ale, not the theorized, but actual point in time when the amount of beer produced is greater than existing UK drinkers are able to consume. With micro-breweries popping up everywhere and even long forgotten beer brands such as Lacons in Great Yarmouth being brought back from the dead the difference in beer production will continue to outstrip consumption unless we act now – for this is our Light Pale and Darkest Hour and we at the fourtharch shall not flagon or fail.
We shall go on to the end. We shall drink in the churches [Hanborough beer festival February 2018] we shall drink near the seas and oceans [The Sloop St Ives August 2013] we shall drink with growing confidence and growing strength in the air [Flight to Prague August 2010] we shall defend our beer, whatever the cost may be. We shall drink on the beaches [Cove House Inn Portland September 2010] we shall drink on the landings, in the bedrooms, kitchens and bathrooms we shall drink in the fields [Fur & Feather Woodbastwick this September] and in the streets [The Nutshell Bury Saint Edmunds but with one arm still inside the pub September 2011] we shall drink in the hills [Tan Hill Inn] we shall never surrender, and if, which I do not for a moment believe, this island or a large part of it were subjugated and completely overwhelmed with beer then we will ask Ryanair to bring back from our Empire beyond the seas as many boozing Ibiza Weekenders as possible by stripping out the seats on all Ryanair flights.That last suggestion was part of this morning’s practical joke but I see Michael O’Leary has already put the idea forward for real!
Happy April Fools’ Day!!